Try A New Tack

You already know what your business goals are. You may even know what’s working—and what isn’t. What your numbers are; what you want them to be.

But, ”Why aren’t we getting stronger results?” and, ”Where do we go from here?” are harder questions to answer.

That’s where Sailshaker comes in.

We learn about your customers, your competitors, the ebb and flow of your market. We assess the brand equity you’ve built. Then we develop highly relevant, richly engaging digital experiences that give your customers what they need, so your business earns the results you want.

Clients

What’s your heading?

Knowing your business destination is one thing. Understanding how your digital marketing efforts need to be structured and executed to reach those goals? That’s something else entirely.

In these waters, you can think of Sailshaker as your navigator, using the modern version of a compass and sextant to chart your course.

research

We review your data and augment it with independent research into your customers’ preferences and behaviors; your market space and competitors’ efforts; and your current digital marketing activities.

analysis

Our team interprets and synthesizes the research findings, articulates the challenges your company faces and identifies your opportunities to stand out from your competitors.

strategy

We create your digital marketing map, drawing from current and proven techniques in content marketing, paid search and social media, email marketing, website development and analytics to help you generate measurable results.

We ride the trade winds

Sailshaker and our network of specialists bring the full complement of digital marketing expertise to each of our clients’ projects. Our most commonly requested services include:

Competitive and content audits
Website, email, search and social media diagnostics
Target audience online behavior analysis
Search intelligence and optimization recommendations
Content creation and curation training
Multichannel marketing experiences
Content strategy and editorial planning
Email and eCRM program development
Website architecture, UX/wireframing and writing
Analytics and reporting

Fresh From the Helm

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Filter By Category: inspiration

16 Jul

Why “Sailshaker”?

We could be cheeky and say, ”Why not?” But the truth is, the name Sailshaker has meaning. So grab a latte, and we’ll tell you about it.

14 Aug

Happiness Produces the Best Work

It might sound like a manifesto, but we’ve learned it’s true. It’s also often easier to talk about being happy at work than it is to actually be happy at work.

28 Aug

3 Websites You Have To Experience*

Creating an effective “user experience” builds on multiple disciplines, including audience research, information architecture, content strategy and interactive and visual design. Complicated, yes. But it also rewards you with a significant, measurable ROI.

13 Nov

One Year In The Mirror

Sailshaker officially became a thing last November. In looking back on these 12 months of prodding, kneading, and noodling, we still feel like the experience is as magical as standing on First Encounter Beach just before sunset: calm, warm, expansive, and filled with promise.

31 May

Mastery Shows Its True Power

When you come in contact with something masterful, you can’t help but stand in awe and recognize it for what it is: breathtaking beauty.

5 Apr

Going Native

The Chumash were a North American maritime culture originally based in the Pacific Northwest around 700 AD.

8 May

Strategy Takes to the Pool

I’ll never forget my inaugural Masters swim meet. I stood on the blocks before my first event—the 50-yard freestyle—and sized up my competition. To my left was a 62-year-old woman in a red technical suit, relaxed and smiling.

4 Jun

‘Good-Time Gil’ Helps Prove the Value of Personas in ~900 Words

Recently I talked about getting to know your audience on a deeper level if you want to understand the different kinds of consumers who buy from you, and why.

9 Jul

Not Bailing Out. Just Bailing.

This month’s blog post was on course to be something really special. Unfortunately, a sudden storm waylaid my best intentions.

5 Oct

Where to Turn When Your Marketing Is Floundering

As a marketing strategist, I’m often asked to help fix things that are no longer performing the way they once did. That might be messaging that isn’t attracting attention, a website that no longer generates leads or a social media campaign that hasn’t received a single share.

11 Dec

3 Simple Strategies for Surviving Life’s Unpredictability

If I’ve learned anything over 50-some years, it’s that seas get rough and rogue waves are unavoidable.

2 Jan

5 Tips to Build a Remote Marketing Team That Shines

I might have chosen semi-rural upstate New York as my home base, but I’ve never expected the biggest minds in marketing to follow me, which is why Sailshaker crew members hail from all over.

One calls New York City home. One’s in Calgary. Another keeps threatening to move west—far, far west.

11 Dec

3 Simple Strategies for Surviving Life’s Unpredictability

If I’ve learned anything over 50-some years, it’s that seas get rough and rogue waves are unavoidable.

I’ve weathered my share of volatility this year–from a flood of raw sewage in my home, to my mother’s ongoing struggles with Alzheimer’s, to the untimely death of a dear friend. No sailor can control elements like these.

5 Nov

When AutoPilot Isn’t Getting You Where You Want to Go

Today, sailing crews have GPS to get them from place to place, no nautical charts or sextants needed. But what happens when the equipment fails or you need to navigate unfamiliar shoals?

If you read my posts, you know that I’m a proponent of digital automation to make us more efficient and productive. But, recently, I had a first-hand experience with the unfortunate limitations of the almighty algorithm.

5 Oct

Where to Turn When Your Marketing Is Floundering

Despite the increasing complexity and nuance apparent in marketing methodologies and technologies, the reason you’re having trouble may be very simple.

All hands on deck

Sailshaker has longstanding relationships with a network of proven digital marketing specialists. We draw upon these relationships to create project-specific teams that provide our clients with the most cost-efficient, timely and relevant service.

Stephanie Brown, Founder

You might expect Stephanie to have gills, since she spends an inordinate amount of time in and by the water—whether it’s the Outer Banks of North Carolina or the local lap pool. Her love of things aquatic is, in part, what inspired Sailshaker; the other part is, of course, marketing. But not just any marketing. The kind that builds on respectful—even joyful—relationships, thoughtful work and results that everyone can be proud of.

Stephanie is the author of Local Online Advertising for Dummies, and has helped companies of all kinds navigate online waters.

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Let’s hoist your sails

We’d love to hear from you, no matter how big or small your digital marketing needs may be. Fill out the form below or call 518-469-6531.

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