Try A New Tack

You already know what your business goals are. You may even know what’s working—and what isn’t. What your numbers are; what you want them to be.

But, ”Why aren’t we getting stronger results?” and, ”Where do we go from here?” are harder questions to answer.

That’s where Sailshaker comes in.

We learn about your customers, your competitors, the ebb and flow of your market. We assess the brand equity you’ve built. Then we develop highly relevant, richly engaging digital experiences that give your customers what they need, so your business earns the results you want.

Clients

Visa PEP Mallinckrodt Yodle POMCO Miracle-Ear Adirondack Thunder
AAA Onfi LGS Together NOH Amazon Ravicti Wells Fargo
GE Lilly NBA Troy Innovation Garage Analy$ource BioMedical Fingerpaint
Deevoted Lindbeck ParaPRO Media Logic College of St. Rose Union Graduate College Smithsonian
MAXX Performance Waterworks Bartley & Dick WebPurify

What’s your heading?

Knowing your business destination is one thing. Understanding how your digital marketing efforts need to be structured and executed to reach those goals? That’s something else entirely.

In these waters, you can think of Sailshaker as your navigator, using the modern version of a compass and sextant to chart your course.

research

We review your data and augment it with independent research into your customers’ preferences and behaviors; your market space and competitors’ efforts; and your current digital marketing activities.

analysis

Our team interprets and synthesizes the research findings, articulates the challenges your company faces and identifies your opportunities to stand out from your competitors.

strategy

We create your digital marketing map, drawing from current and proven techniques in content marketing, paid search and social media, email marketing, website development and analytics to help you generate measurable results.

We ride the trade winds

Sailshaker and our network of specialists bring the full complement of digital marketing expertise to each of our clients’ projects. Our most commonly requested services include:

Fresh From the Helm

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13 Nov

One Year In The Mirror

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One Year In The Mirror

Sailshaker officially became a thing last November. In looking back on these 12 months of prodding, kneading, and noodling, we still feel like the experience is as magical as standing on First Encounter Beach just before sunset: calm, warm, expansive, and filled with promise.

Sure, there have been a few frothy moments. Like when the bank got the name on our credit card wrong three times; SALE SHAKER, emblazoned in raised plastic, we are not. Or when a very large payment finally came back, after worried weeks, marked Return to Sender; we’d sent it off with a nickname and city on the envelope, but no street address or ZIP code. Or when the month of September buried us in a bounty of new projects; that partially explains why these blog posts fell off for a while.

By all accounts, though, we were smart to structure our company in a way that allows for living alongside working; the balance lets us be good to ourselves and each other. All of us work independently and get together as needed to confab about specific projects. We’re finding our stride, adjusting to our clients’ pacing and priorities while holding on to the things that matter: kids, dogs, friends, sun, sky and clouds.

We’ve also been fortunate to get involved in a lot of interesting and exciting work over the last year. Here are a few highlights:

  • Websites that satisfy the needs of patients and caregivers with rare diseases like Lennox-Gastaut Syndrome and Neurogenic Orthostatic Hypotension
  • Acquisition strategies for a leading credit card and its several of its premier partners
  • An audit of credit and prepaid debit card mobile apps to help a national retailer update its platform
  • Plenty of inbound lead generation programs—targeting millennials taking out mortgages for their first homes, graduate students enrolling in emerging disciplines, and employers looking for corporate health plans
  • Brand architecture to help a global manufacturer refine its positioning and refresh its approach to the market

The last year is just a start, but it’s clearly the start of something wonderful. Imagine standing ankle-deep in Cape Cod Bay, face turned up to the sky, salt breeze rolling in. That’s what this feels like.

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5 Oct
Where to Turn When Your Marketing Is Floundering

Where to Turn When Your Marketing Is Floundering

As a marketing strategist, I’m often asked to help fix things that are no longer performing the way they once did. That might be messaging that isn’t attracting attention, a website that no longer generates leads or a social media campaign that hasn’t received a single share.

Despite the increasing complexity and nuance apparent in marketing methodologies and technologies, the reason you’re having trouble may be very simple.

All hands on deck

Sailshaker has longstanding relationships with a network of proven digital marketing specialists. We draw upon these relationships to create project-specific teams that provide our clients with the most cost-efficient, timely and relevant service.

Stephanie Brown, Founder

You might expect Stephanie to have gills, since she spends an inordinate amount of time in and by the water—whether it’s the Outer Banks of North Carolina or the local lap pool. Her love of things aquatic is, in part, what inspired Sailshaker; the other part is, of course, marketing. But not just any marketing. The kind that builds on respectful—even joyful—relationships, thoughtful work and results that everyone can be proud of.

Stephanie is the author of Local Online Advertising for Dummies, and has helped companies of all kinds navigate online waters.

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