Try A New Tack

You already know what your business goals are. You may even know what’s working—and what isn’t. What your numbers are; what you want them to be.

But, ”Why aren’t we getting stronger results?” and, ”Where do we go from here?” are harder questions to answer.

That’s where Sailshaker comes in.

We learn about your customers, your competitors, the ebb and flow of your market. We assess the brand equity you’ve built. Then we develop highly relevant, richly engaging digital experiences that give your customers what they need, so your business earns the results you want.

Clients

Visa PEP Mallinckrodt Yodle POMCO Miracle-Ear Adirondack Thunder
AAA Onfi LGS Together NOH Amazon Ravicti Wells Fargo
GE Lilly NBA Troy Innovation Garage Analy$ource BioMedical Fingerpaint
Deevoted Lindbeck ParaPRO Media Logic College of St. Rose Union Graduate College Smithsonian
MAXX Performance Waterworks Bartley & Dick WebPurify

What’s your heading?

Knowing your business destination is one thing. Understanding how your digital marketing efforts need to be structured and executed to reach those goals? That’s something else entirely.

In these waters, you can think of Sailshaker as your navigator, using the modern version of a compass and sextant to chart your course.

research

We review your data and augment it with independent research into your customers’ preferences and behaviors; your market space and competitors’ efforts; and your current digital marketing activities.

analysis

Our team interprets and synthesizes the research findings, articulates the challenges your company faces and identifies your opportunities to stand out from your competitors.

strategy

We create your digital marketing map, drawing from current and proven techniques in content marketing, paid search and social media, email marketing, website development and analytics to help you generate measurable results.

We ride the trade winds

Sailshaker and our network of specialists bring the full complement of digital marketing expertise to each of our clients’ projects. Our most commonly requested services include:

Fresh From the Helm

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16 Jul

Why “Sailshaker”?

inspiration / 0 Comments
Why “Sailshaker”?

We could be cheeky and say, ”Why not?” But the truth is, the name Sailshaker has meaning. So grab a latte, and we’ll tell you about it.

Poetic Inspiration

Stephanie spent most of the month of May 2014 on North Carolina’s Outer Banks, alone with her thoughts and her schnauzers. While she was there, she began to consider making a major change that would allow her work persona and her life persona to merge more healthfully.

When she returned home, she talked about the peace she’d sampled just by sitting quietly and looking out on the ocean. And she floated the idea of gradually opening her own business past friends. One of them introduced her to John Masefield’s poem, Sea Fever. A few days of wordplay followed, and the name of the company emerged.

Double Impact

Sailshaker appealed for any number of reasons. It’s fun to say. It calls to mind a dynamic image. It implies the application of effort. It’s bold. And it’s clearly about forward motion.

That last one is the most important. Personally, it’s all about creating the ability to work and live in a way that suits the Sailshaker crew. The clash of the new knowledge economy and the old manufacturing mentality creates a storm that can be all-consuming. Harnessing that power, though, opens the door for self-determination. So we work. But we also mentor kids. Take classes. Play a little music. Get some exercise. Live.

Professionally, it describes the effect smart digital marketing strategy (and a little tactical planning and execution) has on our clients’ businesses. We toss around words like steering and navigating and momentum. Sailshaker is really about guiding and propelling our clients’ efforts by efficiently and honestly applying our combined knowledge and experience.

Thanks for taking the time to read about us. If you have questions or might like to work with us—whether you’re a large corporation or a small shop—please email us. We’d love to hear from you.

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5 Oct
Where to Turn When Your Marketing Is Floundering

Where to Turn When Your Marketing Is Floundering

As a marketing strategist, I’m often asked to help fix things that are no longer performing the way they once did. That might be messaging that isn’t attracting attention, a website that no longer generates leads or a social media campaign that hasn’t received a single share.

Despite the increasing complexity and nuance apparent in marketing methodologies and technologies, the reason you’re having trouble may be very simple.

All hands on deck

Sailshaker has longstanding relationships with a network of proven digital marketing specialists. We draw upon these relationships to create project-specific teams that provide our clients with the most cost-efficient, timely and relevant service.

Stephanie Brown, Founder

You might expect Stephanie to have gills, since she spends an inordinate amount of time in and by the water—whether it’s the Outer Banks of North Carolina or the local lap pool. Her love of things aquatic is, in part, what inspired Sailshaker; the other part is, of course, marketing. But not just any marketing. The kind that builds on respectful—even joyful—relationships, thoughtful work and results that everyone can be proud of.

Stephanie is the author of Local Online Advertising for Dummies, and has helped companies of all kinds navigate online waters.

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Let’s hoist your sails

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