Try A New Tack

You already know what your business goals are. You may even know what’s working—and what isn’t. What your numbers are; what you want them to be.

But, ”Why aren’t we getting stronger results?” and, ”Where do we go from here?” are harder questions to answer.

That’s where Sailshaker comes in.

We learn about your customers, your competitors, the ebb and flow of your market. We assess the brand equity you’ve built. Then we develop highly relevant, richly engaging digital experiences that give your customers what they need, so your business earns the results you want.


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What’s your heading?

Knowing your business destination is one thing. Understanding how your digital marketing efforts need to be structured and executed to reach those goals? That’s something else entirely.

In these waters, you can think of Sailshaker as your navigator, using the modern version of a compass and sextant to chart your course.


We review your data and augment it with independent research into your customers’ preferences and behaviors; your market space and competitors’ efforts; and your current digital marketing activities.


Our team interprets and synthesizes the research findings, articulates the challenges your company faces and identifies your opportunities to stand out from your competitors.


We create your digital marketing map, drawing from current and proven techniques in content marketing, paid search and social media, email marketing, website development and analytics to help you generate measurable results.

We ride the trade winds

Sailshaker and our network of specialists bring the full complement of digital marketing expertise to each of our clients’ projects. Our most commonly requested services include:

Fresh From the Helm


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14 Aug

Happiness Produces the Best Work

It might sound like a manifesto, but we’ve learned it’s true. It’s also often easier to talk about being happy at work than it is to actually be happy at work.

Here are a few of the practices we’re using to keep happiness real—and do our best work:

  • Prioritizing things we love. In a small business like Sailshaker, we stand a real danger of being “on the clock” all the time. So “me time” is something we work into our schedules deliberately. Sitting in a peaceful spot in the park, swimming at lunch, or laughing at a Louis CK video is sometimes all it takes to recharge.
  • Monotasking. Doing too many things at once usually means we’re not doing any of them as well—or as efficiently—as we could. And it leads to feeling harried (or worse). So we avoid the urge to multitask or let the constant ping of emails, texts and calls distract us from the work at hand. We feel a sense of accomplishment from really completing each task. Our clients see the difference in deliverables that are thorough and on point.
  • Taking a step back. Simple mindfulness reminds us that we may be holding onto the pen—or an idea—too tightly. And, honestly, that we might be applying too much force elsewhere, too. Pausing and trying to be present in the moment can mitigate clenching and drama.
  • Showing appreciation. When we feel respected, there’s nothing we can’t do. We rely on each other to get our jobs done; we’re truly interconnected. That’s why we place loads of importance on saying “thank you” (and meaning it), or taking a few moments to recognize individual contributions and celebrate collective achievements.
  • Learning when to stop. Smart thinking doesn’t come from slogging into the wee hours; it comes from having an expanse of time to let ideas breathe and see what resonates with each of us. So we make a real effort to end the workday at a reasonable time, power down and let the subconscious work its magic.
  • Staying grounded. We’ve found the best way to transcend the “grind” is to surround ourselves with people—colleagues and clients—who reflect the kind of energy we’re trying to put out into the world. This kinship reminds us why we love spirited collaboration and problem-solving.

Above all, we try to remember that our work lives are only part of our whole lives—an important part—but not everything. That perspective lets us remember that the work part of our lives is of our own making.

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5 Oct
Where to Turn When Your Marketing Is Floundering

Where to Turn When Your Marketing Is Floundering

As a marketing strategist, I’m often asked to help fix things that are no longer performing the way they once did. That might be messaging that isn’t attracting attention, a website that no longer generates leads or a social media campaign that hasn’t received a single share.

Despite the increasing complexity and nuance apparent in marketing methodologies and technologies, the reason you’re having trouble may be very simple.

All hands on deck

Sailshaker has longstanding relationships with a network of proven digital marketing specialists. We draw upon these relationships to create project-specific teams that provide our clients with the most cost-efficient, timely and relevant service.

Stephanie Brown, Founder

You might expect Stephanie to have gills, since she spends an inordinate amount of time in and by the water—whether it’s the Outer Banks of North Carolina or the local lap pool. Her love of things aquatic is, in part, what inspired Sailshaker; the other part is, of course, marketing. But not just any marketing. The kind that builds on respectful—even joyful—relationships, thoughtful work and results that everyone can be proud of.

Stephanie is the author of Local Online Advertising for Dummies, and has helped companies of all kinds navigate online waters.

Let’s hoist your sails

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