Try A New Tack

You already know what your business goals are. You may even know what’s working—and what isn’t. What your numbers are; what you want them to be.

But, ”Why aren’t we getting stronger results?” and, ”Where do we go from here?” are harder questions to answer.

That’s where Sailshaker comes in.

We learn about your customers, your competitors, the ebb and flow of your market. We assess the brand equity you’ve built. Then we develop highly relevant, richly engaging digital experiences that give your customers what they need, so your business earns the results you want.

Clients

Visa PEP Mallinckrodt Yodle POMCO Miracle-Ear Adirondack Thunder
AAA Onfi LGS Together NOH Amazon Ravicti Wells Fargo
GE Lilly NBA Troy Innovation Garage Analy$ource BioMedical Fingerpaint
Deevoted Lindbeck ParaPRO Media Logic College of St. Rose Union Graduate College Smithsonian
MAXX Performance Waterworks Bartley & Dick WebPurify

What’s your heading?

Knowing your business destination is one thing. Understanding how your digital marketing efforts need to be structured and executed to reach those goals? That’s something else entirely.

In these waters, you can think of Sailshaker as your navigator, using the modern version of a compass and sextant to chart your course.

research

We review your data and augment it with independent research into your customers’ preferences and behaviors; your market space and competitors’ efforts; and your current digital marketing activities.

analysis

Our team interprets and synthesizes the research findings, articulates the challenges your company faces and identifies your opportunities to stand out from your competitors.

strategy

We create your digital marketing map, drawing from current and proven techniques in content marketing, paid search and social media, email marketing, website development and analytics to help you generate measurable results.

We ride the trade winds

Sailshaker and our network of specialists bring the full complement of digital marketing expertise to each of our clients’ projects. Our most commonly requested services include:

Fresh From the Helm

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28 Aug

3 Websites You Have To Experience*

inspiration, digital marketing basics / 0 Comments

Creating an effective “user experience” builds on multiple disciplines, including audience research, information architecture, content strategy and interactive and visual design. Complicated, yes. But it also rewards you with a significant, measurable ROI.

Consumers want to interact repeatedly with (and buy from) websites that are pleasingly designed, easy to navigate and offer practical, useful information. Here are a few examples of UX done well:

HiOscar.com. Hipster health insurance start-up Oscar makes finding, choosing and using a health plan shockingly easy—from the very sexy quote wizard, right down to a search engine that accepts commonsensical queries (“my tummy hurts”). If their insurance offering is anything as intuitive as their website, the company should do gangbusters.

Hedgeable.com. As the first asset management company targeting millennials, the websites sure knows its  audience. On the surface, it engages visitors using ultra-modern techniques like flat design, animated graphics and slide navigation; beneath the surface, it offers a variety of tools for managing your portfolio and receiving custom trading tips.

DangersOfFracking.com. This site uses parallax scrolling (two layers of moving content—one text, one visual) to dig down into the earth to learn about the fracking process. Background graphics create a canvas that illustrates the content; at each stage of the journey, relevant information and interactive elements allow visitors to drill down deeper (no pun intended). Finally, there are links to related social media sites and the opportunity share the site with your network.

*As you explore these shining examples of active engagement, consider how these same concepts might apply to your brand’s website.

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5 Oct
Where to Turn When Your Marketing Is Floundering

Where to Turn When Your Marketing Is Floundering

As a marketing strategist, I’m often asked to help fix things that are no longer performing the way they once did. That might be messaging that isn’t attracting attention, a website that no longer generates leads or a social media campaign that hasn’t received a single share.

Despite the increasing complexity and nuance apparent in marketing methodologies and technologies, the reason you’re having trouble may be very simple.

All hands on deck

Sailshaker has longstanding relationships with a network of proven digital marketing specialists. We draw upon these relationships to create project-specific teams that provide our clients with the most cost-efficient, timely and relevant service.

Stephanie Brown, Founder

You might expect Stephanie to have gills, since she spends an inordinate amount of time in and by the water—whether it’s the Outer Banks of North Carolina or the local lap pool. Her love of things aquatic is, in part, what inspired Sailshaker; the other part is, of course, marketing. But not just any marketing. The kind that builds on respectful—even joyful—relationships, thoughtful work and results that everyone can be proud of.

Stephanie is the author of Local Online Advertising for Dummies, and has helped companies of all kinds navigate online waters.

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