Try A New Tack

You already know what your business goals are. You may even know what’s working—and what isn’t. What your numbers are; what you want them to be.

But, ”Why aren’t we getting stronger results?” and, ”Where do we go from here?” are harder questions to answer.

That’s where Sailshaker comes in.

We learn about your customers, your competitors, the ebb and flow of your market. We assess the brand equity you’ve built. Then we develop highly relevant, richly engaging digital experiences that give your customers what they need, so your business earns the results you want.


Visa PEP Mallinckrodt Yodle POMCO Miracle-Ear Adirondack Thunder
AAA Onfi LGS Together NOH Amazon Ravicti Wells Fargo
GE Lilly NBA Troy Innovation Garage Analy$ource BioMedical Fingerpaint
Deevoted Lindbeck ParaPRO Media Logic College of St. Rose Union Graduate College Smithsonian
MAXX Performance Waterworks Bartley & Dick WebPurify

What’s your heading?

Knowing your business destination is one thing. Understanding how your digital marketing efforts need to be structured and executed to reach those goals? That’s something else entirely.

In these waters, you can think of Sailshaker as your navigator, using the modern version of a compass and sextant to chart your course.


We review your data and augment it with independent research into your customers’ preferences and behaviors; your market space and competitors’ efforts; and your current digital marketing activities.


Our team interprets and synthesizes the research findings, articulates the challenges your company faces and identifies your opportunities to stand out from your competitors.


We create your digital marketing map, drawing from current and proven techniques in content marketing, paid search and social media, email marketing, website development and analytics to help you generate measurable results.

We ride the trade winds

Sailshaker and our network of specialists bring the full complement of digital marketing expertise to each of our clients’ projects. Our most commonly requested services include:

Fresh From the Helm


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1 Aug

The Awesome Power of a Single, Meaningful Interaction

Information availability is arguably one of the seismic trends shaping our industry. The mass of content available to consumers is empowering and emboldening them to make their own buying decisions. At the same time, marketers are finding it more and more challenging to know when and how to engage these people.

Not too long ago, industry chatter suggested that pharmaceutical marketers need to satisfy the consumer demand for full-service brands—by providing support and resources beyond product and price to win business. We don’t disagree.

But we would assert that we live in an age of information overload—not just availability—and that content has to work a lot harder to prove its value to consumers and cut through the advertising and marketing clutter.

The challenge of information overavailability

As marketers, we have been so focused on producing pieces of content—videos, ebooks, infographics and the like—that we may have lost sight of the experience that our audiences are actually having (or trying to have) with a brand.

Are we flooding consumers with static content for passive consumption? Has the fill-out-the-form-for-your-free-ebook approach become stale? Do we even know if they’re reading the ebook once they retrieve it, and reaping the value we intended? Are we creating “artificial” conversion events in the absence of genuine engagement?

Then the question becomes: How can we help audiences acquire the information they want in more effective and engaging ways—and make the investment in content more meaningful?

The beauty in creating a compelling interaction

We would argue that a single, well-conceived online interaction has the power to move consumers in ways that new technologies and wholesale shifts in thinking can’t. And that we need to focus on creating a consultative and useful experience that matches the right content to the right prospects, and makes that content faster and easier to consume.

Enter the marketing app or web micro-service—lightweight, interactive web and mobile touch points that provide functionality, logic and multi-stepped flows. Think of them as vehicles for “doing, not just viewing.” They’re hand-tailored dialogues, if you will, that are unique to your brand, actively engage your audience and enrich the personal interaction.

For example:

  • Blackbaud University’s Realize Real Results campaign does a brilliant job of matching the right prospects with the right content in a highly entertaining way.
  • Prudential’s Bring Your Challenges website offer a variety of apps, like Map My Retirement, that simply helps people find out what it will cost to live in their favorite city when they’re done working.
  • Endicia’s interactive Package Returns infographic helps e-commerce customers get a handle on how their returns policies are stacking up against best practices.

A better journey for buyers

A recent study by the research firm Demand Metric, Enhancing the Buyer’s Journey, examined the performance differences between B2C and B2B active and passive content across a number of different industries.

The results are awesome. Active content was a whopping 7 times more effective at educating buyers and 3 times more likely to convert them than passive content, and delivered a much greater rate of sharing and brand preference.

Just saying.

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5 Oct
Where to Turn When Your Marketing Is Floundering

Where to Turn When Your Marketing Is Floundering

As a marketing strategist, I’m often asked to help fix things that are no longer performing the way they once did. That might be messaging that isn’t attracting attention, a website that no longer generates leads or a social media campaign that hasn’t received a single share.

Despite the increasing complexity and nuance apparent in marketing methodologies and technologies, the reason you’re having trouble may be very simple.

All hands on deck

Sailshaker has longstanding relationships with a network of proven digital marketing specialists. We draw upon these relationships to create project-specific teams that provide our clients with the most cost-efficient, timely and relevant service.

Stephanie Brown, Founder

You might expect Stephanie to have gills, since she spends an inordinate amount of time in and by the water—whether it’s the Outer Banks of North Carolina or the local lap pool. Her love of things aquatic is, in part, what inspired Sailshaker; the other part is, of course, marketing. But not just any marketing. The kind that builds on respectful—even joyful—relationships, thoughtful work and results that everyone can be proud of.

Stephanie is the author of Local Online Advertising for Dummies, and has helped companies of all kinds navigate online waters.

Let’s hoist your sails

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