Try A New Tack

You already know what your business goals are. You may even know what’s working—and what isn’t. What your numbers are; what you want them to be.

But, ”Why aren’t we getting stronger results?” and, ”Where do we go from here?” are harder questions to answer.

That’s where Sailshaker comes in.

We learn about your customers, your competitors, the ebb and flow of your market. We assess the brand equity you’ve built. Then we develop highly relevant, richly engaging digital experiences that give your customers what they need, so your business earns the results you want.


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What’s your heading?

Knowing your business destination is one thing. Understanding how your digital marketing efforts need to be structured and executed to reach those goals? That’s something else entirely.

In these waters, you can think of Sailshaker as your navigator, using the modern version of a compass and sextant to chart your course.


We review your data and augment it with independent research into your customers’ preferences and behaviors; your market space and competitors’ efforts; and your current digital marketing activities.


Our team interprets and synthesizes the research findings, articulates the challenges your company faces and identifies your opportunities to stand out from your competitors.


We create your digital marketing map, drawing from current and proven techniques in content marketing, paid search and social media, email marketing, website development and analytics to help you generate measurable results.

We ride the trade winds

Sailshaker and our network of specialists bring the full complement of digital marketing expertise to each of our clients’ projects. Our most commonly requested services include:

Fresh From the Helm


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17 Feb

Why us?

Why us?

Two little words.  They demand a simple response, but no elevator pitch captures the breadth of what we do or the depth of value we bring our clients.

“We make buttons!” If only it were that easy. “We’re digital strategists!” If only that sufficed. “We’re conversion rate optimization specialists!” If only that mattered or was understandable to the average Joe.

The fact is, there are lots of reasons why companies hire us—too many to recount here, in fact. So we thought we’d provide at least a blush of the stuff that we’re good at and that most organizations really need.

But first, a few statistics

Recently we came across this surprising little data point from Gartner: Most U.S. companies outsource 50% of their digital work to specialists.

Wow, we thought, that’s a pretty big number. But when you step back and think about it, it makes total sense. After all, digital marketing is hard enough to understand and use properly if you live and breathe it every day. Imagine how challenging it is to wield web thinking without web knowing—or, as these stats indicate, just how inefficient it is:

  • Fewer than 20% of marketers rate their digital communications at an advanced level. Is this modesty, or do marketers still have a lot to learn?
  • Only 24% of companies are happy with their level of integration of digital marketing and traditional communications. At least marketers know there’s a disconnect.
  • Fully 53% of organizations say insufficient time has been invested in measurement, testing and refinement to maximize ROI. These critical areas remain horribly under-resourced.
  • 45% of companies don’t have a clearly defined digital marketing strategy. Now this is truly frightening. It suggests the waste of a lot of dollars.

It’s clear what’s not working. Companies simply don’t have the skills in-house to tackle digital marketing, so their online programs are either adrift or heading aground.

Enter the crew from Sailshaker

Most of the business we’ve earned over the past year or so reflects these trends and falls into one of three buckets: Big Picture, Low-Hanging Fruit and Everything In Between.

For example, we often see clients who are so involved in the day-to-day work of updating their digital channels that they don’t have time to evaluate the performance of their whole digital “ecosystem”—including whether their spend is paying off. This is where we’re able to take a holistic view, recommend the right budget allocation and map out course corrections.

On the other hand, some of our clients spend more than $1 million a month on paid search alone. (Yes, that’s a lot.) In that case, we dig deep into their data, analyze it and optimize their programs at the most finite level.  You’d be surprised to learn how these incremental tweaks can result in much higher ROI.

We’re also simply brought in to help out. Hiring a full-time digital strategist is an expensive proposition, especially if you don’t have the work on deck to fill up their days. That’s why some companies routinely ask us to serve as de facto members of their marketing team—we provide the knowledge and skills they need, but only when they need them.

Of course, these are just a few of the reasons why companies work with us. Why are you looking for help with your digital marketing?

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5 Oct
Where to Turn When Your Marketing Is Floundering

Where to Turn When Your Marketing Is Floundering

As a marketing strategist, I’m often asked to help fix things that are no longer performing the way they once did. That might be messaging that isn’t attracting attention, a website that no longer generates leads or a social media campaign that hasn’t received a single share.

Despite the increasing complexity and nuance apparent in marketing methodologies and technologies, the reason you’re having trouble may be very simple.

All hands on deck

Sailshaker has longstanding relationships with a network of proven digital marketing specialists. We draw upon these relationships to create project-specific teams that provide our clients with the most cost-efficient, timely and relevant service.

Stephanie Brown, Founder

You might expect Stephanie to have gills, since she spends an inordinate amount of time in and by the water—whether it’s the Outer Banks of North Carolina or the local lap pool. Her love of things aquatic is, in part, what inspired Sailshaker; the other part is, of course, marketing. But not just any marketing. The kind that builds on respectful—even joyful—relationships, thoughtful work and results that everyone can be proud of.

Stephanie is the author of Local Online Advertising for Dummies, and has helped companies of all kinds navigate online waters.

Let’s hoist your sails

We’d love to hear from you, no matter how big or small your digital marketing needs may be. Fill out the form below or call 518-469-6531.

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