You already know what your business goals are. You may even know what’s working—and what isn’t. What your numbers are; what you want them to be.
But, ”Why aren’t we getting stronger results?” and, ”Where do we go from here?” are harder questions to answer.
That’s where Sailshaker comes in.
We learn about your customers, your competitors, the ebb and flow of your market. We assess the brand equity you’ve built. Then we develop highly relevant, richly engaging digital experiences that give your customers what they need, so your business earns the results you want.
Knowing your business destination is one thing. Understanding how your digital marketing efforts need to be structured and executed to reach those goals? That’s something else entirely.
In these waters, you can think of Sailshaker as your navigator, using the modern version of a compass and sextant to chart your course.
We review your data and augment it with independent research into your customers’ preferences and behaviors; your market space and competitors’ efforts; and your current digital marketing activities.
Our team interprets and synthesizes the research findings, articulates the challenges your company faces and identifies your opportunities to stand out from your competitors.
We create your digital marketing map, drawing from current and proven techniques in content marketing, paid search and social media, email marketing, website development and analytics to help you generate measurable results.
Sailshaker and our network of specialists bring the full complement of digital marketing expertise to each of our clients’ projects. Our most commonly requested services include:
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This month’s blog post was on course to be something really special. Unfortunately, a sudden storm waylaid my best intentions. The office took on water, requiring the replacement of all the deck planks … and everything beneath them.
By next month, everything should be shipshape once again.
Hey, a smooth sea never made a skilled sailor.
One calls New York City home. One’s in Calgary. Another keeps threatening to move west—far, far west.
I’ve weathered my share of volatility this year–from a flood of raw sewage in my home, to my mother’s ongoing struggles with Alzheimer’s, to the untimely death of a dear friend. No sailor can control elements like these.
If you read my posts, you know that I’m a proponent of digital automation to make us more efficient and productive. But, recently, I had a first-hand experience with the unfortunate limitations of the almighty algorithm.
Despite the increasing complexity and nuance apparent in marketing methodologies and technologies, the reason you’re having trouble may be very simple.
Sailshaker has longstanding relationships with a network of proven digital marketing specialists. We draw upon these relationships to create project-specific teams that provide our clients with the most cost-efficient, timely and relevant service.
Stephanie Brown, Founder
You might expect Stephanie to have gills, since she spends an inordinate amount of time in and by the water—whether it’s the Outer Banks of North Carolina or the local lap pool. Her love of things aquatic is, in part, what inspired Sailshaker; the other part is, of course, marketing. But not just any marketing. The kind that builds on respectful—even joyful—relationships, thoughtful work and results that everyone can be proud of.
Stephanie is the author of Local Online Advertising for Dummies, and has helped companies of all kinds navigate online waters.
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