Try A New Tack

You already know what your business goals are. You may even know what’s working—and what isn’t. What your numbers are; what you want them to be.

But, ”Why aren’t we getting stronger results?” and, ”Where do we go from here?” are harder questions to answer.

That’s where Sailshaker comes in.

We learn about your customers, your competitors, the ebb and flow of your market. We assess the brand equity you’ve built. Then we develop highly relevant, richly engaging digital experiences that give your customers what they need, so your business earns the results you want.

Clients

Visa PEP Mallinckrodt Yodle POMCO Miracle-Ear Adirondack Thunder
AAA Onfi LGS Together NOH Amazon Ravicti Wells Fargo
GE Lilly NBA Troy Innovation Garage Analy$ource BioMedical Fingerpaint
Deevoted Lindbeck ParaPRO Media Logic College of St. Rose Union Graduate College Smithsonian
MAXX Performance Waterworks Bartley & Dick WebPurify

What’s your heading?

Knowing your business destination is one thing. Understanding how your digital marketing efforts need to be structured and executed to reach those goals? That’s something else entirely.

In these waters, you can think of Sailshaker as your navigator, using the modern version of a compass and sextant to chart your course.

research

We review your data and augment it with independent research into your customers’ preferences and behaviors; your market space and competitors’ efforts; and your current digital marketing activities.

analysis

Our team interprets and synthesizes the research findings, articulates the challenges your company faces and identifies your opportunities to stand out from your competitors.

strategy

We create your digital marketing map, drawing from current and proven techniques in content marketing, paid search and social media, email marketing, website development and analytics to help you generate measurable results.

We ride the trade winds

Sailshaker and our network of specialists bring the full complement of digital marketing expertise to each of our clients’ projects. Our most commonly requested services include:

Fresh From the Helm

X


Loading Article

6 Sep

Itchy Business: Raising Awareness of Resistant Head Lice Among Physicians

digital marketing basics, business insights / 0 Comments

Maybe you’ve seen it on TV or heard it on the radio. Over the past few months, there’s been a lot of news about the growing problem of head lice resistance to over-the-counter products. In fact, recent studies show that head lice in 42 states have developed mutations that make them resistant to the most popular pyrethrin- and pyrethroid-based therapies like Nix.

For ParaPRO, a pharmaceutical company that manufactures a prescription product for treating head lice, this represents a big opportunity. So they recently asked us to educate physicians in their core markets on the need to change prescribing habits from OTC options to Rx treatments (including their own) that are still highly effective.

The goal would be to raise visibility not just for head lice resistance, but also for ParaPRO and their head lice brand.

How we did it—research through results.

We took a close look at how consumers think about and use OTC drugs. We interviewed pediatricians, family practice doctors, dermatologists and other clinicians who recommend treatment. We spoke with physician experts on how resistance may affect their approach to prescribing in the future.

Then we synthesized our findings and rolled them up into an educational campaign comprising:

  • A geo-targeted press release to raise awareness of resistant head lice among physicians in a five-state territory and “soften the market”
  • A three-part email series to provide physicians with the latest clinical data on resistance, along with a list of viable Rx solutions to prescribe to their patients
  • A standalone landing page to engage visitors and tell the broader head lice resistance story (including side-by-side videos comparing untreated and treated, but resistant, head lice) 

Within one month of launch, the campaign generated over 100 original articles, traffic from more than 40 professional and public websites, hundreds of visits to the landing page and lots of engagement with our content.

Have we changed the face of head lice prescribing in one fell swoop? Not quite yet. But we don’t want to nitpick.

Comments (0)

5 Oct
Where to Turn When Your Marketing Is Floundering

Where to Turn When Your Marketing Is Floundering

As a marketing strategist, I’m often asked to help fix things that are no longer performing the way they once did. That might be messaging that isn’t attracting attention, a website that no longer generates leads or a social media campaign that hasn’t received a single share.

Despite the increasing complexity and nuance apparent in marketing methodologies and technologies, the reason you’re having trouble may be very simple.

All hands on deck

Sailshaker has longstanding relationships with a network of proven digital marketing specialists. We draw upon these relationships to create project-specific teams that provide our clients with the most cost-efficient, timely and relevant service.

Stephanie Brown, Founder

You might expect Stephanie to have gills, since she spends an inordinate amount of time in and by the water—whether it’s the Outer Banks of North Carolina or the local lap pool. Her love of things aquatic is, in part, what inspired Sailshaker; the other part is, of course, marketing. But not just any marketing. The kind that builds on respectful—even joyful—relationships, thoughtful work and results that everyone can be proud of.

Stephanie is the author of Local Online Advertising for Dummies, and has helped companies of all kinds navigate online waters.

—

Let’s hoist your sails

We’d love to hear from you, no matter how big or small your digital marketing needs may be. Fill out the form below or call 518-469-6531.

What’s the best way to contact you?

Your privacy matters to us.

Thank You!

We'll respond to your message as soon as possible, usually on the next business day.