Try A New Tack

You already know what your business goals are. You may even know what’s working—and what isn’t. What your numbers are; what you want them to be.

But, ”Why aren’t we getting stronger results?” and, ”Where do we go from here?” are harder questions to answer.

That’s where Sailshaker comes in.

We learn about your customers, your competitors, the ebb and flow of your market. We assess the brand equity you’ve built. Then we develop highly relevant, richly engaging digital experiences that give your customers what they need, so your business earns the results you want.


Visa PEP Mallinckrodt Yodle POMCO Miracle-Ear Adirondack Thunder
AAA Onfi LGS Together NOH Amazon Ravicti Wells Fargo
GE Lilly NBA Troy Innovation Garage Analy$ource BioMedical Fingerpaint
Deevoted Lindbeck ParaPRO Media Logic College of St. Rose Union Graduate College Smithsonian
MAXX Performance Waterworks Bartley & Dick WebPurify

What’s your heading?

Knowing your business destination is one thing. Understanding how your digital marketing efforts need to be structured and executed to reach those goals? That’s something else entirely.

In these waters, you can think of Sailshaker as your navigator, using the modern version of a compass and sextant to chart your course.


We review your data and augment it with independent research into your customers’ preferences and behaviors; your market space and competitors’ efforts; and your current digital marketing activities.


Our team interprets and synthesizes the research findings, articulates the challenges your company faces and identifies your opportunities to stand out from your competitors.


We create your digital marketing map, drawing from current and proven techniques in content marketing, paid search and social media, email marketing, website development and analytics to help you generate measurable results.

We ride the trade winds

Sailshaker and our network of specialists bring the full complement of digital marketing expertise to each of our clients’ projects. Our most commonly requested services include:

Fresh From the Helm


Loading Article

22 Apr

5 reasons email is still ‘dead sexy’

Now that social media and mobile apps are the norm, email may strike some marketers as old-school. (Like Fat Bastard’s memorable catchline from the ‘90s Austin Powers movies.)

In fact, it couldn’t be more current. Email is still the most effective way to communicate regularly with customers. And your email database is still one of your company’s most valuable assets. The researchers at McKinsey recently reported:

Email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. The rate at which emails prompt purchases is not only estimated to be at least 3x that of social media, but the average order value is also 17% higher.*

What the experts are saying

If McKinsey’s stats don’t convince you that well-considered, well-executed email can help you connect with customers, perhaps these pundits will have you covering this basic channel before you start looking for “edgy,” “out-of-the-box” ideas.

  1. “Of all the channels I’ve tested as a marketer, email continually outperforms most of them,” says Neil Patel, Co-founder of KISSmetrics, Crazy Egg and QuickSprout. If you’re selling a product, deliver your offers by email on a regular basis. If you’re selling a service, use routine emails to remind people why they should revisit your site—for example, to read your newest blog posts.
  2. “Our email list is the biggest asset we have for driving new acquisitions,” explains Corey Dilley, Marketing Manager at Unbounce. Remember, every email is an opportunity to speak to your contacts in a creative, targeted way, which helps to prove that you’re relevant.
  3. “If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process,” Joe Pulizzi, founder of the Content Marketing Institute, offers. Your audience is your most important asset. Getting an email address is the first critical step to learning about them, driving sales and keeping them happy.
  4. “Even if all of my search rankings disappeared tomorrow, I’d still be able to promote my blog to tens of thousands of people via email,” says Ramsay Taplin, founder of The Blog Tyrant. Email provides some protection from Google’s constantly changing algorithms and from social media fads. It also allows you to promote your product or service more efficiently—in time as much as cost—than any other communications vehicle.
  5. “You’re not just a status update that’s there and gone, you’re right in someone’s inbox,” explains Nathalie Lussier, Digital Strategist at Ambition Ally. Building an email list is the best way to start nurturing a personal relationship with potential customers.

*Why marketers should keep sending you e-mails

Comments (0)

5 Oct
Where to Turn When Your Marketing Is Floundering

Where to Turn When Your Marketing Is Floundering

As a marketing strategist, I’m often asked to help fix things that are no longer performing the way they once did. That might be messaging that isn’t attracting attention, a website that no longer generates leads or a social media campaign that hasn’t received a single share.

Despite the increasing complexity and nuance apparent in marketing methodologies and technologies, the reason you’re having trouble may be very simple.

All hands on deck

Sailshaker has longstanding relationships with a network of proven digital marketing specialists. We draw upon these relationships to create project-specific teams that provide our clients with the most cost-efficient, timely and relevant service.

Stephanie Brown, Founder

You might expect Stephanie to have gills, since she spends an inordinate amount of time in and by the water—whether it’s the Outer Banks of North Carolina or the local lap pool. Her love of things aquatic is, in part, what inspired Sailshaker; the other part is, of course, marketing. But not just any marketing. The kind that builds on respectful—even joyful—relationships, thoughtful work and results that everyone can be proud of.

Stephanie is the author of Local Online Advertising for Dummies, and has helped companies of all kinds navigate online waters.

Let’s hoist your sails

We’d love to hear from you, no matter how big or small your digital marketing needs may be. Fill out the form below or call 518-469-6531.

What’s the best way to contact you?

Your privacy matters to us.

Thank You!

We'll respond to your message as soon as possible, usually on the next business day.