Try A New Tack

You already know what your business goals are. You may even know what’s working—and what isn’t. What your numbers are; what you want them to be.

But, ”Why aren’t we getting stronger results?” and, ”Where do we go from here?” are harder questions to answer.

That’s where Sailshaker comes in.

We learn about your customers, your competitors, the ebb and flow of your market. We assess the brand equity you’ve built. Then we develop highly relevant, richly engaging digital experiences that give your customers what they need, so your business earns the results you want.


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What’s your heading?

Knowing your business destination is one thing. Understanding how your digital marketing efforts need to be structured and executed to reach those goals? That’s something else entirely.

In these waters, you can think of Sailshaker as your navigator, using the modern version of a compass and sextant to chart your course.


We review your data and augment it with independent research into your customers’ preferences and behaviors; your market space and competitors’ efforts; and your current digital marketing activities.


Our team interprets and synthesizes the research findings, articulates the challenges your company faces and identifies your opportunities to stand out from your competitors.


We create your digital marketing map, drawing from current and proven techniques in content marketing, paid search and social media, email marketing, website development and analytics to help you generate measurable results.

We ride the trade winds

Sailshaker and our network of specialists bring the full complement of digital marketing expertise to each of our clients’ projects. Our most commonly requested services include:

Fresh From the Helm


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20 Feb

The Crew I Choose

The Crew I Choose

It was way back in high school when I read Ogilvy on Advertising. I still remember being awed by the mogul’s trumpeter swan concept.

He wasn’t referring to a brass band of long-necked birds, but to the importance of working with people who are more talented than you—and having the gumption to let them do their stuff.

I’ve always tried to live by that advice. In fact, the Sailshaker team can run circles around me in each of their specialty areas. I wouldn’t have it any other way. This crew raises the bar.

Strategic planning is at our core, so I’d be a fool not to surround myself with collaborators who go deep where I go broad. People who’ve Been There, Done That for mega brands in many industries. Who live and breathe what they do—and can always be trusted to bring important perspectives to bear.  

Knowing that I have Team Trumpeter Swan on board, I have all the confidence in the world that we can tackle just about anything:

  • Enterprise e-commerce website strategy for an international luxury brand? No sweat.
  • Communications audit for a section of the world’s largest museum and research complex? You bet.
  • Multi-year B2B campaign for the country’s premier scholastic organization? Up and running, and producing impressive results.

Now. Far be it from me to criticize an industry icon, but I think Mr. Ogilvy’s trumpeter swan description falls a little short.

I look for way more than extraordinary technical skills in the humans who pull the oars around here. They need to be super people, too.

Tall order? Maybe.

The older and wiser I get, the more important it is for me to enjoy, and trust, the people I surround myself with. Let’s face it, a marketing project, not unlike life, is a journey of many moving parts. There will always be some gear failure or a man overboard. How we deal with those situations determines our success.

Which brings me right back around to the individuals that I am proud and grateful to have on the team. You will be, too, if you choose to work with us.

These are folks with well-placed priorities. People who appreciate the Why and How, not just the What’s In It For Me. Whose mission is to cultivate skills in others, not just their own. Who aspire to change lives, not just purchasing behaviors. Who value family over finances.

If Mr. X, a design guru, needs the week to lead a creative workshop in his community, we plan around his schedule. If Ms. Y, a content specialist, is on an important book-writing deadline for a publisher, we all pick up her slack. If Mr. Z, an analytics ace, shuts down his Google dashboard every afternoon to make time for his son, why, we make room.

Together we weave a net of mutual respect and cooperation for each other, and for our clients.

See where I’m headed?

Ogilvy’s trumpeter-swan talent goes a long way. But if you don’t have the right people to take responsibility for all parts of the work, balance the work-life equation, enrich your mind or lift your spirits, you won’t get very far. As we all know, the wind and the waves are always on the side of the ablest navigators.

But enough from me; I’d love to hear from you.

In your business, do you place a premium on The Big Idea, or small acts of humanity that make a big difference?

How do you define a trumpeter swan?

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5 Oct
Where to Turn When Your Marketing Is Floundering

Where to Turn When Your Marketing Is Floundering

As a marketing strategist, I’m often asked to help fix things that are no longer performing the way they once did. That might be messaging that isn’t attracting attention, a website that no longer generates leads or a social media campaign that hasn’t received a single share.

Despite the increasing complexity and nuance apparent in marketing methodologies and technologies, the reason you’re having trouble may be very simple.

All hands on deck

Sailshaker has longstanding relationships with a network of proven digital marketing specialists. We draw upon these relationships to create project-specific teams that provide our clients with the most cost-efficient, timely and relevant service.

Stephanie Brown, Founder

You might expect Stephanie to have gills, since she spends an inordinate amount of time in and by the water—whether it’s the Outer Banks of North Carolina or the local lap pool. Her love of things aquatic is, in part, what inspired Sailshaker; the other part is, of course, marketing. But not just any marketing. The kind that builds on respectful—even joyful—relationships, thoughtful work and results that everyone can be proud of.

Stephanie is the author of Local Online Advertising for Dummies, and has helped companies of all kinds navigate online waters.

Let’s hoist your sails

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