2 Jan

5 Tips to Build a Remote Marketing Team That Shines

I might have chosen semi-rural upstate New York as my home base, but I’ve never expected the biggest minds in marketing to follow me, which is why Sailshaker crew members hail from all over.

One calls New York City home. One’s in Calgary. Another keeps threatening to move west—far, far west.

11 Dec

3 Simple Strategies for Surviving Life’s Unpredictability

If I’ve learned anything over 50-some years, it’s that seas get rough and rogue waves are unavoidable.

I’ve weathered my share of volatility this year–from a flood of raw sewage in my home, to my mother’s ongoing struggles with Alzheimer’s, to the untimely death of a dear friend. No sailor can control elements like these.

5 Nov

When AutoPilot Isn’t Getting You Where You Want to Go

Today, sailing crews have GPS to get them from place to place, no nautical charts or sextants needed. But what happens when the equipment fails or you need to navigate unfamiliar shoals?

If you read my posts, you know that I’m a proponent of digital automation to make us more efficient and productive. But, recently, I had a first-hand experience with the unfortunate limitations of the almighty algorithm.

5 Oct

Where to Turn When Your Marketing Is Floundering

As a marketing strategist, I’m often asked to help fix things that are no longer performing the way they once did. That might be messaging that isn’t attracting attention, a website that no longer generates leads or a social media campaign that hasn’t received a single share.

Despite the increasing complexity and nuance apparent in marketing methodologies and technologies, the reason you’re having trouble may be very simple.

Fresh From the Helm

5 Tips to Build a Remote Marketing Team That Shines

3 Simple Strategies for Surviving Life’s Unpredictability

When AutoPilot Isn’t Getting You Where You Want to Go

Where to Turn When Your Marketing Is Floundering